Product & Marketing Portfolio · 2026

Product Intuition.
Marketing Impact.

I turn complex problems into clear product decisions — from AI-enabled platforms to health tech, I build strategy that drives real outcomes.

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Product Management AI-Enabled Products Go-to-Market Strategy WHOOP Case Study Oura Ring Product Lifecycle User Research 2BalanceU Wellness For Her Data-Driven Strategy Cross-Functional Teams Health Tech Product Management AI-Enabled Products Go-to-Market Strategy WHOOP Case Study Oura Ring Product Lifecycle User Research 2BalanceU Wellness For Her Data-Driven Strategy Cross-Functional Teams Health Tech

01 — Projects

Work that speaks
for itself.

Each built around a real health-tech brand. Click any card to open the full case study.

WHOOP Case Study

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PCOS & ADHD Case Study Identifying an underserved audience for WHOOP.

Product Marketing Women's Health Audience Strategy

Oura Ring Case Study

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Oura Ring Case Study Go-to-market strategy in wellness tracking.

Go-to-Market Competitive Analysis Brand Strategy

2BalanceU Case Study

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Longevity Protocol Brand, content & positioning for longevity.

Content Strategy Brand Building Full-Funnel

02 — Founder Work

Wellness For Her.

A blog I built around hormones, PCOS, and practical symptom support for women.

Female health and wellness content combining personal experience with accessible education — helping women understand what's really happening in their bodies.

Women's Health PCOS Hormone Wellness Content Strategy

Visit the blog ↗ Founder story

Product Intuition. Marketing Impact.

Work that speaksfor itself.

PCOS & ADHD Case Study Identifying an underserved audience for WHOOP.

Oura Ring Case Study Go-to-market strategy in wellness tracking.

Longevity Protocol Brand, content & positioning for longevity.

Wellness For Her.

Product Intuition.
Marketing Impact.

Work that speaks
for itself.